Tag Archive for 'strategy'

Developing your Facebook strategy

Since we’re in social networking, we have to use social networks to promote ourselves, right? I was reading about various strategies to promote a blog. And found an amazing article by Dave McClure.

In short, Dave recommends the following seven steps for promoting your business/organisation using Facebook:

  1. Set Up Your Graph: Profiles & Privacy
  2. Make Connections: Networks, Groups & Events
  3. The Need for Feed: Your [Shared] Social Activity Stream
  4. Share Your Content: Share & People-Tag Your Stories & Media
  5. App to the Future: The Facebook Platform, APIs, & Applications
  6. Pay to Play: Ad Networks, Sponsored Stories, & Paid Distribution
  7. Show Me The Bunny: Gifts, Points, & Virtual Currency